CEO and Board
Strategy, investment, transformation
These are the people who approve enterprise platform investment. Salesforce needs them to understand what the company is becoming, not what it already sells.
Private Partnership ProposalSalesforce has the attention.
Let's keep the conversation going.
Dreamforce creates one of the world's biggest technology conversations. The challenge comes afterwards. As traditional media attention moves on, Salesforce World Tour continues across the world and some of the most valuable customer, AI and transformation stories are still being told.
This partnership is designed to extend that conversation. Not simply by creating more content, but by taking Salesforce's most important ideas directly to the CEOs, CIOs, CTOs, COOs, CMOs, board members and enterprise decision makers who determine technology investment.
Danilo McGarry
Enterprise AI operator. Former AI leadership at Citigroup and UnitedHealth Group.
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YouTube subscribers
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Executive newsletter subscribers
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C level and senior decision makers
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Newsletter open rate
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LinkedIn followers
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People reached and trained in 2025
$0B+
Revenue, savings and EBITDA impact
Audience quality matters more than audience size. Danilo's community is built around the people who approve transformation, technology and AI investment.
Why this partnership exists
Dreamforce should start the conversation, not finish it.
Salesforce already knows what happens every year. Dreamforce generates huge media attention. Journalists, analysts and creators cover the announcements. Then the media cycle moves on.
Salesforce World Tour takes those ideas into approximately 20 major markets, but the external conversation does not always follow at the same intensity. That creates an opportunity.
Danilo can become an independent executive voice carrying the most important Salesforce ideas from Dreamforce into World Tour and beyond. He translates product announcements and customer stories into the question his audience cares about:
What does this mean for my organisation?
- 1
Dreamforce
- Mass attention
- Major announcements
- Media coverage
- 2
Attention naturally drops
- Coverage moves on
- Momentum decays
- 3
World Tour
- London
- Other major markets
- ~20 markets globally
- 4
Danilo amplification layer
- Executive content
- Customer stories
- C suite distribution
- Private executive engagement
- Sales enablement
- 5
Long tail influence
- C suite conversations
- Account engagement
- Customer proof
- Pipeline
Strategic positioning
2026 and 2027 are about execution.
The enterprise AI conversation is changing. The first phase was experimentation. Then came governance. Now boards want results.
- Where is the productivity?
- Where is the revenue?
- Where is the customer improvement?
- Where is the margin?
- Where is the operating model change?
Salesforce sits directly inside this next phase. Danilo's value is that he has spent his career delivering technology transformation inside large organisations rather than simply commenting on it.
That allows Salesforce messaging to move beyond product marketing into credible executive discussion about execution, adoption and measurable business value.
The enterprise AI arc
2023AI experimentation
2024AI strategy
2025AI governance
2026AI executionWhere Salesforce sits now
2027AI valueWhere Salesforce sits now
Danilo is one of the world's most respected practitioners in turning AI into measurable enterprise value. His transformation work has contributed to more than $5 billion in revenue generation, cost improvement and EBITDA impact.
The C suite advantage
Most media gives you reach.
This gives you influence.
Salesforce does not need another audience full of people who already know Salesforce exists. It needs the right people to understand what Salesforce is becoming.
Danilo's audience includes CEOs, CIOs, CTOs, COOs, CMOs, CDOs, board members, founders, investors, transformation leaders and enterprise budget owners. These are difficult and expensive audiences to reach through traditional media.
Direct access to a global, hard to reach executive audience that listens, engages and acts.
CIO and CTO
Technology, architecture, AI, platforms
They decide whether Salesforce becomes the platform layer for agentic AI or one system among many.
COO
Operating model, productivity, execution
Agentic AI is an operating model change. The COO owns the business case for it.
CMO and CRO
Growth, customer experience, sales productivity
They feel the revenue and productivity pressure Salesforce is built to solve.
CDO and CAIO
AI, data, governance, enterprise adoption
They validate whether Salesforce AI claims survive real enterprise governance and data reality.
Business Owners and Investors
Capital allocation and growth
They influence where transformation budget goes and how fast platform decisions get made.
Where he reaches them, repeatedly
- YouTube
- Executive newsletters
- Global stages
- Private briefings
- Webinars
- Workshops
- Face to face executive events
Objective selector
What would you like this partnership to achieve?
Select one or more objectives. The configurator below will mark the components that best support them.
Build your partnership
Select the activities that fit the Salesforce plan.
Every item shows what it is, why Salesforce would use it and what it costs. Bundle savings and added value apply automatically as the campaign grows.
Recommended
World Tour Executive Recap
A 5 to 10 minute executive level video capturing the most important ideas from Salesforce World Tour.
Why Salesforce would use it
Extends World Tour beyond the people physically in the room and converts event activity into a durable executive asset.
Best for
World Tour amplification · C suite education · Post event reach · Content longevity
Deliverables
- 1 executive recap video (5–10 min)
- Editorial framing and script
- Full usage rights
Distribution
YouTube · LinkedIn · Newsletter mention
£18,000
Recommended
Salesforce Customer Interview
A substantive conversation with a Salesforce customer about the transformation itself.
Why Salesforce would use it
Enterprise buyers trust other enterprise buyers. This turns Salesforce customer success into credible executive proof.
Best for
Customer proof · Account engagement · Executive credibility
Deliverables
- 1 long form customer interview
- Executive edit
- Short clips for social
Distribution
YouTube · LinkedIn · Sales enablement reuse
£22,500
Recommended
Salesforce Executive Interview
A 15 to 30 minute conversation with a senior Salesforce leader.
Why Salesforce would use it
Gives Salesforce executives direct access to Danilo's senior decision maker audience while positioning Salesforce inside the broader future of enterprise technology conversation.
Best for
Executive authority · Category leadership · C suite reach
Deliverables
- 1 executive interview (15–30 min)
- Editorial preparation
- Clip set
Distribution
YouTube · LinkedIn · Podcast
£25,000
Pre World Tour LinkedIn Thought Leadership
A thought provoking LinkedIn post ahead of World Tour.
Why Salesforce would use it
Creates executive anticipation and frames the strategic issue before the event begins.
Best for
Pre event demand · Executive framing
Deliverables
- 1 authored LinkedIn post
Distribution
£7,500
Post World Tour LinkedIn Analysis
Independent analysis of one of the most important conclusions from the event.
Why Salesforce would use it
Keeps the conversation alive once event coverage naturally drops away.
Best for
Post event longevity · Executive discussion
Deliverables
- 1 authored analysis post
Distribution
£7,500
World Tour Social Content Package
Several short pieces of content from the event optimised for social distribution.
Why Salesforce would use it
Multiplies one event into many executive touchpoints across the weeks that follow.
Best for
Sustained visibility · Social distribution
Deliverables
- 5+ short form assets
- Captions and framing
Distribution
LinkedIn · YouTube Shorts · Instagram
£15,000
World Tour Onsite Representation
Danilo attends as an executive commentator, content creator and Salesforce partner.
Why Salesforce would use it
Puts an independent, credible executive voice inside the Salesforce event environment.
Best for
Event presence · Onsite capture · Customer access
Deliverables
- Full day onsite presence
- Onsite capture coordination
Distribution
Onsite · Social
£15,000
per day, plus travel where applicable
Dreamforce Onsite Representation
Onsite executive representation across Dreamforce.
Why Salesforce would use it
Captures the highest attention moment of the Salesforce year for executive distribution afterwards.
Best for
Dreamforce amplification · Executive interviews · Customer capture
Deliverables
- Full day onsite presence
- Interview coordination
Distribution
Onsite · Social · YouTube
£20,000
per day, plus travel and accommodation
Recommended packages
Pre-built partnerships, priced as a package.
Choosing a package loads its contents straight into the campaign builder at package pricing. Bundle savings are not applied on top of package pricing.
PACKAGE 1
World Tour Amplifier
- World Tour Executive Recap
- Salesforce Customer Interview
- Salesforce Executive Interview
Best for: Delivering the core World Tour requirement.
Standalone value £65,500
£55,000
PACKAGE 2Recommended Starting Partnership
World Tour Plus
- World Tour Executive Recap
- Salesforce Customer Interview
- Salesforce Executive Interview
- Pre World Tour LinkedIn Thought Leadership
- Post World Tour LinkedIn Analysis
- Newsletter Feature
The strongest initial Salesforce package: the three core World Tour videos plus executive distribution before and after the event.
Standalone value £93,000
£75,000
PACKAGE 3
Executive Reach
- Three part World Tour video series
- Two LinkedIn posts
- Dedicated Salesforce newsletter
- Danilo podcast endorsement
- Executive webinar
Standalone value £118,000
£95,000
PACKAGE 4
C Suite Influence
- Three part World Tour video series
- Dedicated Salesforce newsletter
- Two LinkedIn posts
- Podcast integration
- Private C suite briefing
- Executive dinner
- Five executive short videos
Standalone value £160,000
£120,000
PACKAGE 5Best for Account Engagement
Salesforce Pipeline
- Private executive dinner
- Private C suite briefing
- Customer interview
- Salesforce executive interview
- Three ABM clips
- Newsletter feature
- LinkedIn campaign
- Executive webinar
Standalone value £125,000
£95,000
PACKAGE 6
Customer Voices
- Five Salesforce customer interviews
- One Salesforce executive introduction
- Ten short clips
- Two newsletter features
- Two LinkedIn posts
£120,000
PACKAGE 7
Salesforce Transformation Stories
- Ten major Salesforce customer interviews
- Twenty short clips
- Salesforce executive introduction
- Three newsletter features
- Four LinkedIn campaigns
- Branded series identity
£185,000
PACKAGE 8
Global World Tour Partner
- Four cities, for example London, Paris, New York and Dubai
- Executive recap at each location
- Customer or executive interview at each location
- Short content and LinkedIn amplification
- Final global video: What Salesforce Customers Around The World Are Telling Me About AI
Indicative investment depending on cities and production requirements.
£150,000 – £250,000
Custom configuration — selecting this starts a scoping conversation rather than a fixed line item.
PACKAGE 9
Salesforce Executive Authority
- Four major executive interviews
- Four newsletters
- Four LinkedIn campaigns
- Four podcast integrations
- One webinar
- One executive dinner
Quarterly partnership.
£150,000
PACKAGE 10
Salesforce Strategic Partner
- Five long form videos
- Five executive interviews
- Ten executive short videos
- Four LinkedIn campaigns
- Four newsletter features
- One dedicated Salesforce newsletter
- Four podcast integrations
- Two webinars
- Two executive dinners or private briefings
- Selected Salesforce event participation
Six month relationship.
£200,000 – £220,000
Custom configuration — selecting this starts a scoping conversation rather than a fixed line item.
Your Salesforce partnership
Your Salesforce Executive Influence Campaign
Nothing selected yet.
Choose a recommended package or build a custom campaign. Bundle savings and added value are calculated automatically.
About Danilo
Enterprise AI credibility built through execution.
Danilo McGarry has spent his career helping some of the world's largest organisations turn emerging technology into measurable business results.
He previously held senior AI leadership roles at Citigroup and UnitedHealth Group and now works with executive teams globally on AI, digital transformation and enterprise execution.
His work has helped organisations generate and protect billions of dollars in enterprise value.
Today he combines that operating experience with one of the world's most concentrated senior executive audiences around AI and transformation.